There's a 60% increase in online funeral planning

...our latest research shows

  • UK adults are planning funerals online 5 years younger than offline
  • Online has become the fastest growing channel for creating Funeral Plans

Online funeral planning is increasing in popularity and has increased by 60% in the last 12 months.

We've also found following our 2013 launch of online Funeral Plans, that those people who choose to make their final wishes online are doing so at a younger age. The average age of putting plans into place online is now five years younger than those who make funeral plans in one of our funeral homes.

When we asked why this was the case, over two thirds (67%) of our clients who purchased a plan online said they chose to as it was more convenient and a further a third (31%) said they opted for online as it was cheaper. *** We've also seen a trend towards adults putting online Funeral Plans in place for their parents.

Commenting on the increase in online sales our Operations Director, David Collingwood said:

As many as 91%**** of UK adults do not have a Funeral Plan in place. It’s encouraging that our online planning service is helping to combat this, as more people are putting their final wishes in place at a younger age.

“Advances in technology coupled with life getting busier means that people can forget to make a Funeral Plan, potentially leaving loved ones with a legacy of financial worries. Whilst it’s common for people to feel uneasy thinking about their own mortality, taking the time to plan can help to safeguard loved ones financially, against the rising cost of funerals, as well as providing them with peace of mind.

“We’re very focused on helping to tackle the taboo of talking about death and believe it should be as easy as possible for people to communicate their wishes and make plans. Online planning is one way in which we’re doing this by making our funeral planning service easily accessible at any time.

We offer bronze, silver and gold set burial and set cremation plans online which are fully guaranteed, covering all costs of a chosen burial or cremation plan. This means that loved ones won’t be left with any financial surprises.

We've also held our 2015 Funeral Plan prices into 2016 and are offering our 5 million members a £250 discount on our market leading Funeral Plans, meaning that Co-op members can save up to £510 over other national plans (terms and conditions apply).


*** Research conducted among 294 respondents in November 2015

****Research conducted by ICM amongst over 2000 UK adults in October 2015

For further information contact

Emily Penkett

PR Manager

Lauren Pogson

Senior PR Manager

Catherine Turner

Head of PR