PRESS RELEASE: Baby boomers bucket list sees the ‘Planet Earth’ effect

Press Release

What's on your bucket list?

  • Taking a safari, trekking the jungle and visiting the Artic amongst life goals at 50 plus
  • Seaside living and skydiving  high up on the wishlist for over 50’s whilst Sir David Attenborough pips the Queen to the crown of ‘most inspiring’ older Brit

As some 6.4million over 50’s admit to having a bucket list, data released by Co-op Funeralcare reveals that TV hit ‘Planet Earth’ is having a major influence on our later life goals.

The top 40 bucket list for over 50’s compiled by the nation’s leading funeral provider reveals that ‘Planet Earth’ inspired activities such as visiting the artic (7), going on safari (8) and a trek in the jungle  (23) all feature prominently.  A love of water is also a trend for the top 10, with living by the sea (1) taking a cruise (2), and swimming with dolphins (6) all high up on the list.

The top 10 Bucket list for over 50’s is:

No

Achievement

%

1

Live by the sea

27%

2

Take a cruise

23%

3

Road trip across the USA

17%

4

Live abroad

16%

5

Write a book

16%

6

Swim with dolphins

16%

7

Visit the Arctic/Antarctic

16%

8

Go on safari

16%

9

Learn a new language

15%

10

Eat at a Michelin starred restaurant

12%

As a further nod to the popular nature documentary, when asked which of their peers inspired them most, veteran broadcaster and wildlife campaigner, Sir David Attenborough (aged 90) came out on top. Closely followed by none other than Her Majesty the Queen and Ab Fab actress and fashion icon, Joanna Lumley.

The top 10 inspirational public figures over 50:

No

Inspirational figure over 50

No

Inspirational figure over 50

1

Sir David Attenborough

6

 Julie Walters

2

The Queen

7

 Mary Berry

3

Joanna Lumley

8

 JK Rowling

4

Helen Mirren

9

 Carol Vorderman

5

          Stephen Hawking               

10

 Sir Rod Stewart

The top 40, also reveals the nation’s aspirations remain adventurous at 50 plus. Amongst some of the more unusual bucket list entries are sky diving, which at number 20 could see 1.4 million adults in this age group leaping from a plane, and skinny dipping which in 31st place equates to a possible 850,000 taking a dip.

Toyah Willcox, pop icon and actress said: “My career reads almost like a bucket-list. It’s been very varied and a bit crazy at times but I’ve been lucky to experience some incredible adventures along the way. From my time as a punk rocker to a movie actress and more recently, jumping off a diving board in front of millions of people to eating bugs in the Australian jungle – I can relate so some of the more extreme items on the nation’s bucket list!

I love to push my own boundaries and defy people’s expectations - especially since turning fifty - and experience all that life has to offer, which is why my bucket-list keeps adapting as I get older. But it’s also so important to think about more serious plans too such as making a will or considering funeral wishes. That’s why I’m already planning for after I’ve gone, putting plans in place to create a music school as part of my legacy”

David Collingwood, Head of Funeral Operations at the Co-op said: “Living for the moment is very much on the agenda after 50 plus. Our over 50’s bucket list demonstrates an increasing ambition to experience a life well lived and create good memories both for ourselves and with those we hold dear.

“Though many of the achievements on our bucket list are a once in a lifetime opportunity, often we see that it is the everyday memories which can trigger a smile and lead families to still speak our name long after we are gone.” 

 

Full top 40 – Over 50’s Bucket List

No

Achievement

No

  Achievement

1

Live by the sea

11

  Take grandchildren to Disneyland

2

Take a cruise

12

  Stay at the Ritz

3

Road trip across the USA

13

  Drive on a race track

4

Live abroad

14

  Buy an open top car

5

Write a book

15

  Learn to fly

6

Swim with dolphins

16

  Build a house

7

Visit the Arctic / Antarctic

17

  Downsize

8

Go on safari

18

  Buy a boat

9

Learn a new language

19

  Buy a caravan

10

Eat at a Michelin starred restaurant

20

  Skydive

No

Achievement

No

                  Achievement                    

21

Take a degree /  go back to college

31

 Go skinny dipping

22

Ride a horse

32

 Kick around on my home club pitch

23

Trek in the jungle

33

 Own a sit-on lawnmower

24

Watch the sunset in Ibiza

34

 Have plastic surgery

25

Change career

35

 Set up a charity

26

Get a tattoo

36

 Release a record

27

Get married

37

 Run a marathon

28

Climb a mountain

38

 Take up a new sport

29

Attend a music festival

39

 Go on a blind date

30

Go white water rafting

40

 Have a hair transplant

Notes to editors

*Research conducted by Co-op Funeralcare in November and December 2016 amongst 1,186 UK adults aged 50+ 

Toyah Willcox

For further information contact

Emily Penkett

PR Manager

Lauren Pogson

Senior PR Manager

Catherine Turner

Head of PR