Brighton swapping £s for lbs

in aid of tackling loneliness with the British Red Cross

Our Brighton funeral home have come up with a corker of an initiative to kick-start their team weight loss, while raising money for our Charity Partnership - tackling loneliness with the British Red Cross.

The team are encouraging their community to swap £s for lbs; in other words, however many lbs in weight they lose throughout August, they're asking the local people of Brighton to donate the same amount in British pounds.

This is just the latest charity fundraising idea from our Funeralcare colleagues and we think it's brilliant.

So no pressure Brighton...but get shedding those pounds!

Their window advert

For further information contact

Emily Penkett

PR Manager

Lauren Pogson

Senior PR Manager

Catherine Turner

Head of PR