£6.7 million to tackle loneliness

Co-op & BRC join forces with Cruse Bereavement Care

We’ve been working closely with the British Red Cross (BRC) since 2015 to tackle loneliness in communities across the UK.  We see on a daily basis how loneliness affects bereaved people, young and old, and wanted to do something about it. Together with the BRC we’re happy to announce our collaboration with Cruse Bereavement Care, by supporting those who are experiencing loneliness with the “More than words” scheme.

The More Than Words scheme aims to start up social groups, where people who have experienced any kind of bereavement meet up to go on trips to cafes, parks and museums. They will be able to meet new people and talk about their loss, should they wish to, with people who understand.

Our colleagues, customers and members have raised an impressive £6.7 million for the BRC over the last three years which has been instrumental in funding the BRC’s Connecting Communities scheme – providing one-to-one support to those experiencing loneliness to help them reconnect with their communities.

Cruse Bereavement Care’s More Than Words scheme, which has launched this week, extends that support from an initial one-to-one experience to a more social group setting.

Alex Robertson, Project Manager at Cruse, said: “Following bereavement, many people can feel lonely or isolated. Even with a network of friends, colleagues and relatives, individuals can still feel they have no one to turn to. We’ve found that some of the people we support want something to go onto after one-to-one support, and sometimes people want something less formal and want to meet others who have been in a similar experience.”

To learn more about the More Than Words scheme, visit their website here.




For further information contact

Sarah Pyatt

Press Officer