Enabling the creation of “virtual” memorials
The Co-operative Funeralcare has launched Online Memorials, which can be shared on social media, and include online funeral donations that will boost charity coffers by millions of pounds each year.
This online funeral and memorial service enables the creation of “virtual” memorials, digital obituaries, online posted funeral arrangements and charitable donations linked to JustGiving. The service allows people to view funeral details, add tributes, memories and condolences, as well as photographs and videos, and to share them with family and friends.
We conduct around 100,000 funerals each year, and all of our clients can now choose to create an online memorial, which can be shared with sites such as Facebook and Twitter.
Each Online Memorial has dedicated web pages which can be used to easily create personalised content, and to build up a more complete picture of the deceased’s life and times than is possible in traditional obituaries.
No special skills or computer expertise are required, and there are simple-to-follow online guides and tutorials to assist clients.
Helen Chandler, from The Co-operative Funeralcare, who led the developments of the new online services, says: “Traditional obituaries and memorials can limit the amount of information included. But an Online Memorial allows people to share more details about the lives of their loved ones, allowing them to be uniquely-personalised and creating a much fuller and more fitting tribute. This new service also allows friends and family to share messages of condolence and memories of the deceased in a new way, no matter where you are in the world, which can be a great source of comfort and support to the bereaved.
“As the UK’s leading funeral director we are always looking for innovative ways to serve our clients and make it easy to arrange fitting and personalised tributes for loved ones, whether they prefer to interact with us face-to-face, by phone, or online.”
People can also use an Online Memorial to make charitable donations in memory of their loved one, via a personal JustGiving site. This new service makes it easier than ever for mourners to make charitable donations, and could help to increase the amounts charities benefit through Gift Aid.
It is estimated that in 2013, charitable donations by Co-operative Funeralcare clients totalled more than £6.5m. With Gift Aid included, those donations would be worth an extra £1.6m for charities.
Online Memorials also allow people to share details, either publicly or privately, about a loved one’s funeral arrangements, such as the location and date, and to buy flowers.
In addition, clients can use the content of their online memorials to create a beautiful and lasting legacy, in the form of a keepsake memorial book, which will include the photographs, memories and stories that are shared online.
Click here to find out more about Online Memorials.