A Pooch With a Purpose

Alfie the dog helps Alnwick children learn about road safety

Meet Alfie, an adorable lab spaniel cross who has been busy helping children learn about road safety. Alfie’s calm and quiet nature meant his owner, Doreen, started to train him as a therapy dog. She regularly takes him into local nursing homes where he enjoys the attention of the residents.

Then, on hearing about our Be Safe, Be Seen community work, Doreen knew it would be a great opportunity to get Alfie involved.


Be Safe, Be Seen aims to teach primary school aged children about the importance of road safety, especially with the nights getting darker.


Together with fellow Alnwick Funeralcare colleague Mandy, Doreen took Alfie to talk to the children, telling them how he stops at every kerb and waits to be told he can cross the road safely. They went on to say how important it is to wear something that shines in the dark so everyone, especially cars, can see them.


Alfie wore his harness which illuminates when lights shine on it and also his Be Safe Be Seen badge. Together they visited two primary schools and a church, and everyone was given a badge.


Alfie’s been a big hit with the community, with families popping into the funeral home just to see him again. What a fantastic spokes-dog he has turned out to be!

For further information contact

Sarah Pyatt

Press Officer

Lauren Pogson

Press and Media Relations Manager