Be Safe Be Seen

Working with local primary schools all over the country

We have been donating yellow high visibility reflective pin-badges to young children designed to keep children safe, when the clocks change and the dark nights arrive.

Be safe be seen dark nightdark night 2

Over the past 5 years we have given out over 160,000 badges to 1,500 schools and youth groups. We also deliver school assemblies or lessons about road safety prepared by road safety charity Brake for children between the ages of 3 and 7 years.

Experience has shown that these activities with schools are successful and prove to be an excellent opportunity to raise awareness about road safety.

Safety for children on our roads is a prime concern for everyone, so here are some simple steps to ensure your children remain safe when taking the journey to and from school and home. 

BSBS Simple steps

  • Looking out for and encouraging your children to be aware of hidden entrances or driveways when crossing pavements.
  • Making sure your children walk on the side of pavements away from the traffic.
  • When crossing the road your child should always choose a safe place and time to cross. It’s always safer to cross at a pedestrian or patrolled crossing.
  • Avoid crossing between parked cars as drivers won’t be able to see children who do this very well.
  • It’s important to stop at the curb, look both ways and listen to traffic before crossing. Pedestrian crossings can still be dangerous if care is not taken.
  • All pedestrians should wait on the pavement until all the traffic from both directions has stopped as this is the safest time to cross. Islands are often provided in the middle of the road, so children should treat each half as a separate crossing.
  • Children should avoid playing near busy roads as they can often forget their surroundings and become unaware of the dangers on the road.

See our video animation

If you would like to know more about our Be Safe Be Seen campaign, then please contact your local Funeral Director.

For further information contact

Catherine Turner

Head of Consumer Services PR

Emily Penkett

Press Officer

Lauren Pogson

Press and Media Relations Manager